1980's Budweiser Second Serve

$125.00

Originally produced as a promotional tennis racket cover during America's leisure sport boom, this Budweiser piece represents an era when major lifestyle brands embraced the growing popularity of tennis. Promotional pieces like this were produced in far smaller quantities than standard sporting goods, making surviving examples increasingly uncommon decades later. Carefully sourced and thoughtfully reimagined, this vintage cover has been transformed into a one of one crossbody bag preserving a playful moment in American design history while giving it an entirely new life through Second Serve Supply Co.